Mr. Honig is president of The Honig Company, LLC, a full-service public relations agency based in Los Angeles. His firm oversees all publicity and public relations efforts for Green Gorilla including both product marketing and corporate communication. Honig has been at the forefront of the public relations business for more than 25 years, having navigated worlds as diverse as Hollywood, Wall Street, Silicon Valley, the Olympics, New York’s fashion industry, the Las Vegas Strip and Washington, D.C. He has represented some of the world’s most recognizable companies, personalities and brands in a variety of businesses and industries. Before starting his own firm, Honig held senior-management positions at international public relations firms including Golin/Harris, Rogers & Cowan and GCI Group. He has worked with such well-known brands as Coca-Cola, Intel, Amazon, Nintendo, LG and Revlon.